Welcome to Trieste, the tiny Italian city that shapes the world's wardrobe
Trieste, Italy (CNN) -- Nudging the border with
Slovenia in Italy's far north-east, the mysteriously underrated city of
Trieste is largely known for its stately, Habsburg-era architecture,
exquisite coffee, and traditional regattas.
But for a few days every
year in July, it's also one of the most important places on the planet
to discover the next best thing in the world of fashion design.
Since launching in 2002, the International Talent Support (ITS)
contest has invited students from 70 countries -- spanning a network of
nearly 1000 schools and universities -- to compete for a breadth of
awards, celebrating not just clothes, but jewelery, accessories and, for
the first time this year, art.
In doing so, it's become a
ganglion for industry honchos who, if they're not otherwise
adjudicating the awards, can be found trawling the vast exhibition hall
for indications of the next Prada, Versace or McQueen.
"This is all about young
creativity," says ITS director Barbara Franchin. "They're the future, so
of course we must offer them friendship and support."
Being a fashion event, no
one is ever more than a few feet away from a poised camera-phone, and
so the highlights are a dish best served on social media...
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